Ascott opens 10th properties in Malaysia, Indonesia

PJ in Malaysia and Jakarta are latest additions as group aims to grow to 14,000 rooms.

The 200-unit Somerset Damansara Uptown Petaling Jaya and the 187-unit Somerset Kencana Jakarta are slated to open in 2016 and 2014 respectively.

Ascott’s entry into the fast-developing Damansara Uptown in Petaling Jaya also extends the company’s footprint to a new city in Malaysia. With the addition of Somerset Damansara Uptown Petaling Jaya, Ascott remains the largest international serviced residence owner-operator in Malaysia with over 1,500 apartment units across 10 properties. Somerset Kencana Jakarta also reinforces Ascott’s leading position in Indonesia, with over 2,000 apartment units across 10 properties.

Mr Alfred Ong, Ascott’s Managing Director for Southeast Asia and Australia, said: “As foreign investments continue to increase in Malaysia and Indonesia, we expect strong demand for our serviced residences. By securing our 10th property in each country, we are able to reap greater economies of scale and position Ascott for further growth in both countries. Somerset Damansara Uptown Petaling Jaya is in a prime commercial district while Somerset Kencana Jakarta is in a popular residential area for
expatriates. For both areas, there is no serviced residence in the vicinity of our new properties. To achieve our target of 14,000 apartment units in Southeast Asia and Australia, we will continue to look for growth
opportunities in markets with strong potential for serviced residences.”

In addition to Somerset Damansara Uptown Petaling Jaya and Somerset Kencana Jakarta, Ascott has six new properties scheduled to open in Malaysia and Indonesia over the next three years. In Malaysia, the
properties to be opened are Citadines Uplands Kuching (opening in 2012), Ascott Sentral Kuala Lumpur (2013) and Citadines D'Pulze Cyberjaya (2014). In Indonesia, the new properties slated to open are Citadines Rasuna Jakarta (2012), Citadines Kuta Bali (2012) and Ascott Kuningan Jakarta
(2013).

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.