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RETAIL | Staff Reporter, Singapore
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Superble incentivises the exchange of product reviews

It helps consumers make the right purchasing decisions.

Superble boasts of the first platform of its kind where consumers can connect with fellow consumers, share their product recommendations, and make money from discussions. Nicolo Robba, co-founder, Superble, said that their company is about helping people make the right purchasing decisions. The company was born when he and his friends consistently found it difficult to find the right information for products they wanted to buy.

According to him, Superble incentivises the exchange of product recommendations and Superble incentivises the exchange of product reviews experiences to make product discovery easier, more genuine, and well informed.

“Furthermore, trusting vendors and sponsors (who are paid thousands of dollars by the brands) wasn’t something that we were really keen on. In South East Asia, it is extremely difficult to find genuine recommendations from other users, especially in lifestyle categories such as beauty, fitness, pets, moms, cooking, and others,” Robba added.

With just a team of four, Superble manages to work with e-commerce giants Lazada and Amazon to direct quality traffic convertible at very high rates. Robba said that the decision to buy becomes much easier when people find the products on Superble, where the information consumers need is complete and where they are also ready to buy.

To grow Superble’s visibility, Robba and his team ran unconventional initiatives on social media, allowing them to reach more than 20,000 followers in less than three months. Superble also ran various seminars with Singapore student clubs, generating more than 1,000 new members and 400 new products recommendations in less than a month.

“We are planning to expand into new markets in order to connect Singaporeans with people all around the world. Our traffic is already increasing week on week in countries such as USA, India, Philippines and Malaysia. We are also launching a community and ambassador program for our most active users, influencers and bloggers who want to participate even more in the community and have a bigger impact on their followers,”

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