4 in 5 Singaporeans are online impulse buyers

More than half blame it on shopping options available on mobile devices.

Retailers who can successfully integrate the mobile web, apps and in-app targeting into their business operations and engagement strategies will set the stage for the seamless adoption of newer mobile technologies or add-ons, when required, finds performance marketing technology company Criteo

According to the study, 6 in 10 Singaporeans consider mobile devices to be their favourite shopping companion, with 95% having used their smartphones or tablets to browse online catalogues in the past month.

54% of consumers indicated that having the option to shop on their mobile devices has caused them to spend more than ever before, with 4 in 5 admitting to purchasing online on impulse.

Travel-related products and apparel are the most popular online purchases, with each shopper purchasing across an average of 5.43 product categories.