, Singapore
Stock photo. Credits to Unsplash.

Chart of the day: 1 in 6 says celebrity endorsements influences their purchases

36% said they are on the fence when it comes to celebrity endorsement.

This chart from YouGov shows the percentage of Singaporeans who are influenced by celebrity endorsements when making purchases.

One out of six Singaporeans said that products or services endorsed by a celebrity can influence their decisions on availing it. Men (20%) are more likely to be influenced by endorsements rather than women (17%)

However, 36% said they are on the fence about celebrity endorsements whilst 46% have said celebrity endorsements have no impact on their purchasing behaviours.

This latest study by YouGov takes a look at how a celebrities fame or infamy affects their decisions on buying a product or service, with 15% saying they are more likely to consume the works of celebrities involved in controversies.

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


Italy brings its strong suits to Singapore’s fintech expo
Italian trade executive says 9 firms at the Singapore Fintech Festival 2023 exemplify the diverse range of products and expertise Italy can bring to the table.
Trust Bank sets the bar for digital banking in Asia Pacific
The digital bank targets to be Singapore's fourth largest retail bank, CEO Dwaipayan Sadhu said.