YouGov

YouGov is an international research data and analytics group. See below for the Latest YouGov News, Analysis, Profit Results, Share Price Information, and Commentary.

Will the Lunar New Year period boost soft drink sales?

Two in five Singaporeans are more likely to buy soft drinks during festive seasons.

Will the Lunar New Year period boost soft drink sales?

Two in five Singaporeans are more likely to buy soft drinks during festive seasons.

Consumers buzz most about Changi Jewel amongst local retail and leisure attractions

The percentage of people talking about the airport stood at 30.2% in November.

Do loyalty programmes influence Singaporeans’ flight booking decisions? 

Six in 10 consumers are members of at least one airline loyalty programme.

Skipping the Festive Frenzy: 3 in 10 Singaporeans forego seasonal shopping

Of those who shop for the holidays, 28% do so 3-4 weeks early.

What is the most subscribed streaming platform in Singapore?

One in three Singaporeans are subscribed to the top platform.

How Singaporeans' consideration of Deliveroo and Gojek services changed following tie-up

The partners began offering discounted rides and food to its users on 1 August.

What are the most popular cuisines amongst Singaporeans?

More than half (51%) of Singaporeans consider themselves meat eaters. 

4 in 10 SHEIN users prefer buying from sustainable brands

The ultra-fast fashion business has long faced criticism over its environmental impact.

Are employers offering ethical AI training to Singaporeans?

Almost 80% of workers polled said their firms have no policies for generative AI.

Seven in 10 consumers are enthusiasts of loyalty programmes

Gen Z and millennials are most likely to avail of these programmes.

Around 4 in 5 SG shoppers are willing to pay more for product quality, authenticity

Quality, product and shipping costs, customer reviews and authenticity are the top purchase considerations.

Chart of the Day: Singaporeans’ preferences towards travel

Half of the travellers are staying in five-star hotels.

5 factors pushing Singaporeans to visit Hong Kong

Singaporeans' travel consideration to HK rose between February to March.

Chart of the Day: 41% agree that travel is more needed since 2020

It is higher compared to the global average of 35%.

Chart of the Day: Singaporean investors' top three investments

Nearly half of them (46%) invest in fixed deposits.

Chart of the Day: Real estate workers most optimistic about household finances

A YouGov survey revealed that those working in the media are also optimistic.