YouGov
YouGov is an international research data and analytics group. See below for the Latest YouGov News, Analysis, Profit Results, Share Price Information, and Commentary.
4 in 10 SHEIN users prefer buying from sustainable brands
4 in 10 SHEIN users prefer buying from sustainable brands
The ultra-fast fashion business has long faced criticism over its environmental impact.
Are employers offering ethical AI training to Singaporeans?
Almost 80% of workers polled said their firms have no policies for generative AI.
Seven in 10 consumers are enthusiasts of loyalty programmes
Gen Z and millennials are most likely to avail of these programmes.
Around 4 in 5 SG shoppers are willing to pay more for product quality, authenticity
Quality, product and shipping costs, customer reviews and authenticity are the top purchase considerations.
Chart of the Day: Singaporeans’ preferences towards travel
Half of the travellers are staying in five-star hotels.
5 factors pushing Singaporeans to visit Hong Kong
Singaporeans' travel consideration to HK rose between February to March.
Chart of the Day: 41% agree that travel is more needed since 2020
It is higher compared to the global average of 35%.
Chart of the Day: Singaporean investors' top three investments
Nearly half of them (46%) invest in fixed deposits.
COTD: How has Singaporeans’ household financial situation changed?
About two in 10 said it has gotten worse.
Chart of the Day: Real estate workers most optimistic about household finances
A YouGov survey revealed that those working in the media are also optimistic.
Chart of the Day: Will household finances worsen or improve?
Majority of respondents expect nothing will change.
Chart of the Day: Do Singaporeans need help managing their money?
Younger consumers do, according to a YouGov survey.
Which brands made the biggest buzz in January
The biggest brand mover was a supermarket chain.
CHART OF THE DAY: Only 38% of Singaporeans prefer buying online vs in-store shopping
Online-first buyers in Singapore are likely to try new brands.
Younger population’s priority is growing their money
Less than half of those aged 18 to 24 want to understand investments.
Chart of the Day: Singaporeans leave their money to savings and insurance
Those in early adulthood are likely to do both.
Love or money? S’poreans argue the real reason for Valentine’s Day celebration
Six in 10 S’poreans point to commercial pressure.
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Commentary
Singapore’s global dispute fault lines
‘Tokenmaxxing’ – The wrong AI race to run in Singapore
To outsmart modern fraud, we must first know the enemy
Why Singapore SMEs cannot wait for quantum cyber risk to arrive before securing data
Is Singapore's emphasis on long-term security and stability hindering purpose-driven employees?
When Singapore's agentic AI ‘chefs’ arrive, will the kitchen be ready for them?