YouGov
YouGov is an international research data and analytics group. See below for the Latest YouGov News, Analysis, Profit Results, Share Price Information, and Commentary.
Chart of the Day: Will household finances worsen or improve?
Majority of respondents expect nothing will change.
Chart of the Day: Will household finances worsen or improve?
Majority of respondents expect nothing will change.
Chart of the Day: Do Singaporeans need help managing their money?
Younger consumers do, according to a YouGov survey.
Which brands made the biggest buzz in January
The biggest brand mover was a supermarket chain.
CHART OF THE DAY: Only 38% of Singaporeans prefer buying online vs in-store shopping
Online-first buyers in Singapore are likely to try new brands.
Younger population’s priority is growing their money
Less than half of those aged 18 to 24 want to understand investments.
Chart of the Day: Singaporeans leave their money to savings and insurance
Those in early adulthood are likely to do both.
Love or money? S’poreans argue the real reason for Valentine’s Day celebration
Six in 10 S’poreans point to commercial pressure.
Chart of the Day: Younger consumers prioritise data privacy when buying electronics
Design is also a major factor when buying electronics.
Chart of the Day: Change in Singaporeans’ media consumption
Around 31% would visit websites and apps more in the next 12 months.
Chart of the day: Tourism top of mind of S’poreans to benefit from return of Grand Prix
Most Singaporeans think the environment will benefit the least.
Chart of the day: 6 in 10 says Singapore Grand Prix is good for the country
Only 1 in 3, however, said they will follow the race in person or online.
Chart of the day: 1 in 6 says celebrity endorsements influences their purchases
36% said they are on the fence when it comes to celebrity endorsement.
Chart of the day: 1 in 6 most likely to consume works of controversial celebs
Younger consumers are most likely to be intrigued by controversial celebs.
Around 3 in 5 adults oppose online gambling: report
It is the fourth market most opposed to online gambling.
One in 4 Singaporeans consume less work from celebs with controversies
Younger consumers are more likely to watch the content of said celebrities.
Chart of the day: How did Singaporeans feel about the National Day Rally speech?
About 7 in 10 found it relevant.
Chart of the day: One in eight S’poreans to cut back on insurance as costs rises
This is below the APAC average of 14%.
Commentary
Gen Z pop culture is key to financial literacy in Southeast Asia