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Instead of burying their heads in books or articles on effective marketing techniques, advertising executives may want to sit back, relax and surf the web once in a while. What does viewing the new viral video on Youtube or trending topics on Facebook and Twitter have to do with business and marketing? Well, it may provide clues on how to best approach consumers online. “The Internet lets organizations know more about their customers and other stakeholders than they ever have before,” Dr. Mike Molesworth of the Southampton Management School says.

The Singapore Institute of Management (SIM Group) has been the key provider of executive education since Singapore’s early days. Founded by the Singapore Economic Development Board in 1964, the Singapore Institute of Management’s mission is to spearhead management education and training. In the 1970s, SIM introduced a part-time management diploma to provide executive education.

With the biggest high-net-worth population growth rates being recorded in Asia Pacific, the state of Penang in Malaysia has been one of the hotspots for luxury residences.

Find out how to make the most of a currency as an investment instrument.

Singapore companies need to be more proactive to achieve excellence in WSH.

Professor Stephen Brammer from the Birmingham Business School says up to 50% of market value is at stake.

See how the company managed to establish a trusted customer-based platform over the years.

Get a taste of a wide range of signature sates and all day ala carte buffet known as the Rijsttafel Gala.

The intricacies of the accounting landscape as described by KG Tan & Co PAC.

Boehringer Ingelheim has been delivering ground-breaking innovations to the pharmaceutical market for 128 years now, bringing tremendous impact with every product launch. Founded in 1885 by German entrepreneur Albert Boehringer, the company remains one of the most successful family-owned pharmaceutical companies globally.

The architecture firm’s new projects are a testament to its innovative design approach

With one in four Singaporeans dying of cancer, NCCS steps up to raise people’s awareness and gather funds for cancer research through Run For Hope.

Find out how the new EU-Singapore Free Trade Agreement can strengthen the two countries’ trade relationship.

It’s time to bid farewell to traditional cooling solutions.

Get to know the world’s largest expat survey.