Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital ad verification helping brands, agencies, and publishers activate and optimize impactful campaigns. IAS works with thousands of top advertisers and premium publishers worldwide.
Singapore has the highest desktop display ad fraud rates: IAS
Singapore has the highest desktop display ad fraud rates: IAS
Ad fraud rates in desktop display was at 4.1% in Singapore.
Around 99% of online consumers hold social media liable for unsafe ads: IAS
Due to fake news, online consumers are more discerning about the ads on their feeds.
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Commentary
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To outsmart modern fraud, we must first know the enemy