Singapore has the highest desktop display ad fraud rates: IAS

Ad fraud rates in desktop display was at 4.1% in Singapore.

Desktop display ad fraud rates were the highest level globally in Singapore with 4.1% whilst rates were lowest in Poland with 0.4%, technology firm, Integral Ad Science (IAS), said in its latest report.

In its 16th Media Quality Report, IAS noted that ad fraud in mobile display was the highest in Germany with 2%, followed by Japan with 1.5%.

IAS revealed that mobile environments are still safer than desktop display, with optimised-against-ad-fraud rates hovering steadily at 0.5% or below for both display and video ads worldwide.

For mobile web display ad fraud, Singapore ranked 14th with a score of 0.8%.

IAS defined ad fraud as “any impressions resulting from a deliberate activity that prevents the proper delivery of ads to real people, at the right time, in the right place — resulting in financial or opportunity loss by the advertiser and/ or publisher in a particular transaction."

Follow the link for more news on

Integral Ad Science

IAS desktop ad fraud

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia