Chart of the Day: Check out which amongst the telcos had broadband trouble

The other two maintained stable average revenue per user.

The residential broadband market remains stable as Singtel and M1 added a total of 11,000 new customers between 3Q16 and 4Q16, said a report by OCBC Investment Research.

However, Starhub’s broadband subscriber base fell by 2,000 during the same period. As at end-4Q16, total broadband subscriber base of the three telcos was 1.24m subscribers, which represent around 92.7% of the overall Singapore broadband market. Whilst Starhub’s subscriber base fell, retaining the higher value customers helped keep its ARPU stable.

It was actually M1 which saw a drop in ARPU. OCBC Investment Research said the 5.7% quarter-on-quarter drop in ARPU was a key reason for the 5.3% increase in subscriber base. Singtel recorded stronger broadband revenue as subscriber base grew 0.5% qoq on the back of higher ARPU.

Here’s more from OCBC Investment Research:

All said, looking ahead, we expect competition within Singapore’s broadband industry to intensify with the entry of TPG. Leveraging on Singapore’s Next Generation Nationwide Broadband Network (NGNBN), we expect TPG to launch fibre broadband services even before the launch of mobile services, possibly by CY17.

By establishing a presence in the broadband market before mobile services launch, we believe TPG will be able to offer better value proposition by having bundling option (mobile + broadband), which is similar to M1’s strategy. Note that TPG is already an established fixed service provider and will likely be able to keep its cost structure lean to compete effectively.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia