Hi-P to seize market share from Kindle with dual-screen YotaPhone 2

The company is poised for a turnaround.

At the APEC meeting in Beijing, Russian President Vladimir Putin gave his Chinese counterpart Xi Jinping a dual-screen YotaPhone 2, hinting a potential future cooperation on this device, which will be officially launched in Russia and Europe in December, then in China and the SEA in 1Q15.

Accoridng to a report by OSK-DMG, as its original design manufacturer (ODM) partner, Hi-P should stand to benefit from the ramping up of this potentially revolutionary phone.

YotaPhone 2, the first smartphone with dual-screen, will be available in most parts of the world by 1Q15. It consists of a LCD screen on the front and a Kindle-like screen on the back, with improved sensitivity for a more pleasant reading experience.

OSK-DMG says that YotaPhone will be a key player in the Chinese market in the next few years, especially judging from how resolute President Putin was in confirming that his country will cooperate with China on YotaPhone.
Before the arrival of YotaPhone 2, consumers did not have a choice of a mobile phone model with an E-ink display, or better known as the Kindle screen. The older version is only available in Russia, but with the upcoming worldwide launch of YotaPhone 2, OSK-DMG believes it will be able to tap into the current target market of Kindle, which should also benefit Hi-P indirectly.

Given its robust pipeline of projects, supported by the ramping up of Xiaomi – the world’s third-largest mobile phone maker – and the upcoming worldwide launch of YotaPhone 2, OSK-DMG thinks Hi-P is poised for a turnaround. With a new factory in place to accommodate a shift in its product mix from plastic to metal components, OSK-DMG believes the gloomy days impacted by Motorola and Blackberry are over, with a brighter outlook ahead.

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