What keeps StarHub's payTV business alive?

The telco has a strong foothold on hotels.

Whilst StarHub's payTV business has been in the slump for the past few quarters due to the rise of Netflix, the telco's partnership with hotels has kept its tv venture alive and kicking.

According to DBS Group Research, when Netflix entered the Singapore market in early 2016, StarHub saw its pay TV subscribers drop 7%.

Netflix has a price tag of $11 per month, around 60% discount to Starhub’s entry level of $27. Netflix does not offer comprehensive local language and sports content, which is a key driver in the Singapore pay TV market.

More so, StarHub’s strong foothold in the hospitality sector with its pay TV offerings will help offset pressure in the pay TV market.