SBR Technology Excellence Awards 2023 Winner: FairPrice Group

FairPrice Group nabs the AI-Marketing Technology award at the SBR Technology Excellence Awards 2023.

Hear from James Huang, Head, Marketing Technology, as he discusses leveraging AI in the presentation engine of its revamped mobile application. Through this engine, James mentions that they can deliver personalised and real-time communications to customers across various channels, tailoring product recommendations, offers, and content based on customer history and behaviour. The company carefully monitors the effectiveness of these communications and ensures a balanced marketing approach. With the evolving landscape of content-based marketing, James sees an opportunity to invest in building trust and loyalty with customers. He also mentions to leveraging AI technology to enhance content personalisation further.

Learn more about them: Fairprice Group receives accolade at SBR Technology Excellence Awards

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