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FINANCIAL SERVICES | Staff Reporter, Singapore
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UOB, Dairy Farm unveil 'Delight' credit and debit cards

Targets to reward household spenders.

In partnership with Dairy Farm Singapore Group (DFSG), United Overseas Bank (UOB) launched its new UOB Delight credit and debit cards to help Singaporeans save money on items such as groceries, health care and beauty items. The new UOB Delight cards bring together the card expertise of UOB with the convenience of the banner stores under the DFSG.

With groceries being the number one purchase for Visa cardholders in Singapore the card will offer special rewards and savings on everyday expenses at DFSG stores such as Cold Storage, Marketplace, Jasons, Giant and Guardian.

Ms Gan Ai Im, Managing Director of Cards and Payments, UOB Group said, “UOB reviewed the household spend in Singapore and felt that consumers would benefit from a card for their everyday essentials. We had two important factors in mind for the card.

First, it had to provide great rewards and savings. Second, we wanted a partner that shared our vision of creating delightful shopping experiences. As a leading card issuer, we want to constantly innovate and to put together the best offers for our card members.

“The Dairy Farm Singapore Group offers a great selection of house brands and some of the best products in groceries, health and beauty at more than 260 outlets islandwide. Our cardmembers will never be more than a few steps away from one of the stores and this makes it easy to enjoy the benefits.

With the UOB Delight Card, which offers up to 10 per cent rebates and 10 per cent discounts on house brands, we aim to make shopping for everyday essentials an enjoyable experience at Cold Storage, Marketplace, Jasons, Giant and Guardian,” Ms Gan said.  

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