Beeketing provides marketing automation platform for e-commerce business.
When Quan Manh Truong (CEO), Phuong Anh Ha (CMO), and Duong Dzung (CTO)’s built a website builder platform as their first startup, it allowed them to work with 90,000 customers. With this numerous amount of people, they realized one problem - customers can easily build a beautiful website with web builders and they can also buy advertisements from Facebook or Google to get traffic to their website, but the conversion rate is still very low because they don’t have the marketing mindset. To help them make money from their business, they built Beeketing.
Beeketing is a marketing platform that aims to help e-commerce businesses to create sales & marketing campaigns effectively and easily through automation. It was named after the two biggest passions of co-founder Phuong Anh Ha - her pomeranian dog and marketing.
Beeketing aims to give online shop owners the power to sell effectively like Amazon. It is a platform of complementary apps so once customers use one of their apps, customers will be attached to the whole platform and it’ll be hard to move to another solution. Moreover, the platform focuses on building their products for a niche market: small & medium e-commerce businesses, so the whole platform is fully automated and tailored to their needs.
After 6 years of working closely with online sellers, the three founders believe that they know well how hard it is to get their business up & running, and to get everything in right places. They specialize in making visitors return and become loyal customers.
“We used to spend thousands of hours getting our business in shape, and we know that many people, many businesses out there are also struggling with this. Therefore, we want to use our experience, our expertise building really good stuff to help online shops reach success more easily,” said Quan.
How Beeketing works
Beeketing tracks and analyzes customer behaviors on websites to find out customers’ personal interest; study sales history to determine what products and categories are frequently matched together. From the tracked data, they will automatically run sales & marketing campaigns for online sellers such as: “Sales Nurturing” when noticing a visitor interested in a product but not buying, they will send warm-up and reminder emails on brand founder’s behalf to make visitors come back and actually buy. Or cross-sell, up-sell by analysing sales history, they automatically send better sales emails to buyers introducing products that match their personal interest to make them buy more.
After two of the founders lived in the US to talk to customers and investors and survived with less than $2k budget a month, their sacrifice paid off. They now have received funding from 500startups - one of the top accelerators in the US and joined their mentor program - 500 Batch 15.
To boost their business, the team plans to hire new talents to make more apps and integrate with other platforms. Quan notes that they aim to reach $1m in revenue next year so they’re seeking for investment to boost up paid marketing channels to acquire more users as fast as possible. They also plan to set up a sales & support team in the Philippines to make their service even better, and set up a small team in Silicon Valley to catch all the new opportunities and understand customers’ needs here, as their customers are mostly from US.
Company Name: Beeketing
Founders: Quan Manh Truong, Phuong Anh Ha and Duong Dzung
Major investors: 500 Startups
Start of Operation: 2014
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