Here's all you need to know about 4G pricing in Singapore

DBS says 4G pricing is the key to correct 3G’s too generous data pricing in Singapore.

Here's more from DBS:

4G pricing to correct 3G’s too generous data pricing in Singapore. In June, SingTel lowered the data-caps to 2GB from 12GB. During the 3G era, c.22% of M1’s users exceeded the 2GB limit without paying an extra cent. With higher 4G speeds (five times higher than 3G), more users are likely to exceed the 2GB data-cap to end up paying S$5.35 per extra GB. In addition, SingTel will charge S$10.70 per GB for exceeding the data-cap from Jan 2013 onwards.

M1 took it one step further in September and announced that it will charge an additional S$10.70 in subscription fees for 4G versus its 3G ARPU of S$53. StarHub has also put in place higher 4G pricing of an additional S$10.70 for 4G plans from March 31, 2013 onwards when its 4G coverage will be significantly higher. StarHub will charge slightly higher S$6.42 per GB for exceeding the data-cap. An additional S$10 per month works out to be 19% of M1’s, 14% of StarHub’s and 12% of SingTel’s reported postpaid ARPUs.

4G penetration of 8% in 2013F, 20% in 2014F. These projections are based on xperience in countries like the US where 4G penetration reached around 9% after 18 months of launch, while in Korea, penetration hit 17% after 13 months of launch. 4G network coverage and handset availability are the two most important factors. However, 4G is not priced at a premium in the above countries, hence 4G adoption could be slightly slower in Singapore despite the widespread 4G network.

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