Disrupting Singapore’s brokerage scene with bold, tech-driven investing

As the traditional brokerage landscape struggles to keep up with the digitally savvy traders, the need for more cost-effective tools in global markets surges. 

The evolution of Singapore’s investor landscape is continuously evolving, and rising with it is the demand for brokerage platforms that are affordable and technologically advanced. 

The expectations of today’s younger and digitally native investors have gone way beyond the traditional brokerage landscape, which has often been marked by high fees, clunky platforms, and slow innovation. This new generation craves smarter and more cost-effective tools to navigate global markets, and traditional brokers seem to be falling short in keeping up with this shift.

With Longbridge, a MAS-regulated brokerage, the status quo is challenged with a bold “0 Fees”* model that eliminates commission costs for trading US, HK and SG stocks. This makes it one of the first in Singapore to offer truly cost-effective investing at scale. 

Aside from being about low costs, Longbridge is also built on an AI-native infrastructure, which gives investors access to intelligent tools and data-driven insights that were once only available to institutions. With these, modern investors are ensured with a smarter, fairer, and more accessible investing experience.

Trading without borders, fees, or friction

The high fees and complex platforms in global markets have become barriers that make it harder for everyday investors to get started, so Longbridge acted to change this. 

At the heart of Longbridge’s offering is its "0 Fees"* policy, where investors can now trade US, HK and SG stocks without commission fees^ and platform fees*, a first for the Singapore market and, notably, a rare move globally. 

Through “0 Fees,”* Longbridge is removing the cost hurdle that has traditionally held many investors back. This allows users to now buy and sell shares in the world’s biggest markets without paying brokerage fees, keeping more of their money invested and working for them.

This simple shift changes everything as it levels the playing field for new and experienced investors alike. It boosts competition and sets a new standard for what investors should expect. For new investors, this opens the door to global opportunities with lower barriers to entry. For the market, it pushes traditional brokers to rethink outdated models, creating a more dynamic and inclusive investing environment.

Longbridge is helping to redefine what is possible and fair for investors.

Smarter investing powered by AI

Longbridge did not stop at cost savings as it has also introduced a suite of intelligent investing tools designed to support investors..

Being built on an AI-native and cloud-native infrastructure, the platform has the ability to deliver real-time insights and consistent performance for investors at every level. Unlike traditional brokerages that rely on outdated systems, Longbridge provides a more responsive experience that is backed by intelligent tools, which then help users make more informed decisions.

Its features, including PortAI, Stock Overview, and the Industry Chain Map, give users a deeper understanding of companies and sectors.

PortAI, which is at the heart of this innovation, is Longbridge’s AI-powered assistant that helps users analyse portfolios, track trends, and spot opportunities. Stock Overview, meanwhile, breaks down key company data, whilst the Industry Chain Map shows how businesses are connected.

These tools offer retail investors comprehensive insights to support their trading development.

Rooted in Singapore but built for the world

This advancement is all credit to Longbridge’s CEO, Xu Shengyu, who sees Singapore not just as a market, but as a strategic base for global innovation. Shengyu relied on Singapore’s strong financial infrastructure and growing community of tech-forward investors in choosing it as the perfect launchpad for Longbridge’s vision.

But the ambition doesn’t stop at city borders as the zero-fee* policy is aimed to be scaled outward for global investors.

As it grows, Longbridge remains focussed on empowering users, and it is evident in the upcoming innovations that enhance the investor experience.

Having been the launchpad of this platform, Singapore investors are the first to benefit from Longbridge’s zero-fee* trading and AI-driven tools. The platform’s vision reaches far beyond one market.

In this age where AI is reshaping how financial decisions are made, Longbridge stands out as a blueprint for the future of investing—bold, inclusive, and built to scale.

To know more about Longbridge’s “0 Fees”* and AI investing tools, visit longbridge.com/sg/.

^Other fees apply.

*Terms and conditions apply.

Disclaimer: Long Bridge Securities Pte. Ltd. (Co. Reg. No. 202111825D) (“Longbridge Singapore”) provides an execution-only service. The information provided in this article is intended for general informational purposes only and should not be interpreted as investment advice, an offer, or a recommendation to buy or sell any financial instruments or securities. This content does not consider your individual holdings, financial circumstances, or investment objectives and may not be suitable for all investors. You should review the relevant promotional terms and consult an independent financial adviser if you are unsure about the suitability of any investment. All investments carry risk, including the potential loss of principal. Market conditions, including volatility and liquidity, may impact the execution of trading strategies or features. Longbridge Singapore makes no representation or warranty as to the accuracy or completeness of the information provided and accepts no liability for any loss or damage (whether direct, indirect, or arising from negligence) resulting from reliance on or actions taken based on this information. Where personal data is used in connection with features such as PortAI, all data is processed and protected in accordance with the Personal Data Protection Act of Singapore. Longbridge Singapore implements safeguards to ensure the secure handling, storage, and use of client data, and does not share personal data with third parties without consent. Please refer to the relevant terms and conditions on our website for more details. This advertisement has not been reviewed by the Monetary Authority of Singapore.