Commentary

10 tactics to drive maximum value from marketing events in Singapore

With global macroeconomic uncertainties and subdued economic outlook for 2013 for Singapore, it’s time to take a look at how companies can make marketing events more effective to increase revenues and power growth.

Commentary

10 tactics to drive maximum value from marketing events in Singapore

Commentary

Business confidence in Singapore stalls in 2012

A sharp decline in business confidence in many rapid growing economies is raising a warning flag that global business may face continued volatility for some months to come. In Singapore, confidence levels have stalled, falling 1 point in the Regus Business Confidence Index (BCI) (from 122 to 121) since April 2012.

Commentary

Why human capital will always be companies' jewels

In any Singapore business, human capital is an asset that can’t be overlooked. The deployment of financial capital is something that drives headlines, but it’s the selection, nurturing and empowerment of human capital that drives and holds together everything we do.

Commentary

See how Singapore public transport can satisfy commuters

A widening gap has emerged between the increasing expectations of Singapore’s commuters and their perceptions of the quality of public transport.

Commentary

6 things to do in Singapore just within 12 hours

Have a long-layover in Singapore? Want to do something a bit more interesting than the airport’s free Singapore bus tour. Here’s the inside scoop on what to do if you have 12 hours in Singapore.

Commentary

Why Singapore will still be shipbuilding king

It was recently announced that Sete Brazil had placed drillship orders worth over S$8 billion with Keppel Offshore and Marine and SembCorp Marine in Singapore.

Commentary

The importance of psyching for success for Singapore businesses

In Singapore, it is common to see plants in office reception areas, little waterfalls in a corner of the workplace, aquariums brimming with fish, and furniture placed at precise angles to the main entrance.

Commentary

What went wrong in Singapore recruitment in 2012

What went right in 2012 for recruitment / staffing in Singapore

Commentary

3 ways to build your brand in Singapore

We live in a world of change. In a city like Singapore, there is no exception. Sacrifices would have to be made and we must change in order for us to progress and take the next leap either in our professional or personal lives.

Commentary

Why the 'pay what you want' strategy is dangerous in Singapore

Recently I came across an article about a restaurant in China trying a new marketing promotion strategy – allowing customers to “pay any price you want” for all the food and drinks consumed.

Commentary

How to be the perfect Singapore Santa for customers

Christmas is less than four weeks away. Marketing teams in Singapore have met with their elves to thrash out budgets, plans and KPIs. In all likelihood they’ve gone through the obligatory whining about smaller budgets and bigger asks.

Commentary

Top 5 hurdles in Singapore's hospitality industry

Tourism, especially the hotel industry, is an important contributor to Singapore’s economy and continues to enjoy buoyant growth in 2012, despite the slowing of the overall economy.

Commentary

4 tips on how Singapore managers can motivate their staff

According to a recent research, CEOs in Singapore and in many parts of the world, have cited high quality staff as the top factor that has contributed most to the growth of their company. Interestingly, finding, hiring and retaining qualified employees have also become one of their biggest operational challenges in managing their company’s rapid growth.

Commentary

Singapore SMEs need to change their mindset

As Singapore continues to tighten the rules on entry of foreign manpower, small and medium enterprises (SMEs) are facing an increasing shortage of human resources.

Commentary

Are Singaporeans happy or unhappy?

As the jam-packed train reaches Clementi station in the morning rush hour, passengers from the station begin making their way to squeeze into whatever standing space they could find inside the train; the station usher offered his help and ask the passengers inside politely to move in further so that more people outside could get into the train.

Commentary

How can Singaporeans build their brand "Gangnam Style"

More than three quarters of a billion people – Over 830 million as of this writing – have watched the #1 YouTube video “Gangnam Style” since its release on July 15, 2012. That means that more than a third of all people on the planet who are on the Internet have laid eyes on that one video.

Commentary

Is advertising the future for Facebook pages?

If you’re a Facebook community manager at an agency in Singapore or simply managing your own Facebook page, chances are by now you would have heard discussions going around the web that if your page’s posts are not promoted, the post can potentially be seen by only around 10-15% of the Page's followers.

Commentary

Commentary

Thought Leadership Centre

Most Read

Resource Center

Print Issue

Awards

Videos

Partner Sites