Commentary

Why traditional advertising in Singapore must get a revamp

Despite the Internet being around for just over two decades, its impact, from an advertising perspective, has been revolutionary. Ad dollars now are flowing by the billions into online marketing where terms like CPM (Cost Per 1000 Impression) and CPC (Cost Per Click) are common in advertising.

Why traditional advertising in Singapore must get a revamp

Despite the Internet being around for just over two decades, its impact, from an advertising perspective, has been revolutionary. Ad dollars now are flowing by the billions into online marketing where terms like CPM (Cost Per 1000 Impression) and CPC (Cost Per Click) are common in advertising.

What you really need to know about cyber-bullying in Singapore

Where there’s honey, there’s bee, and where there’s a playground there are bullies.  As we get more and more wired up, our kids’ playgrounds gets replaced by the new age cyber-grounds and turn our playground bullies into a cyber-bullies. 

10 steps to be promoted from HR Director to CEO in Singapore

Go from back office to the boardroom with these tips. Unfortunately, the brutal truth is that HR people hardly ever make it to the top seat of an organisation.

6 tips to prevent credit card fraud in Singapore

A 2012 global-fraud survey conducted by ACI Worldwide, a global provider of electronic payments solutions for financial institutions, retailers, and processors, showed that one in four respondents said that they have been victims of credit, debit or pre-paid card frauds over the last five years.

Singapore looks to dethrone Hong Kong

Singapore has experienced a meteoric rise the last years in the arbitration field. If this continues Singapore may dethrone Hong Kong as the arbitration heavyweight in Asia. 

How to get your resume thrashed instantly

Interested to know how you could get your resume deleted instantly?

Singapore's hottest jobs for 2013

Tunnel Managers, PE Registered Engineers and Warehouse Managers are the candidates in hottest demand in Singapore as we welcome 2013, with many employers now already starting to action their hiring needs in preparation for the year ahead, according to the latest Hays Quarterly Report.

Unlocking the benefits of a multi-generational workforce in Singapore

Singapore business is becoming progressively more global. Services and products offered by businesses are also becoming more focused and targeted at specific demographic segments.

Singapore business lessons from the Olympic and Paralympic games

The business world is driven by motivation and opportunity, of which there could be no more dramatic illustration than the London 2012 Olympic and Paralympic Games.

Could we communicate well in Singlish?

Singapore has cultivated its own blend of colloquial language which is colorful and interesting at its best, and very confusing as well as confounding at worst.

7 tips to optimize search engine marketing in Singapore

In Singapore, the heart of the web’s success is in connecting people with information. As consumers become more price-conscious, especially during downturns, they’re spending more time online researching purchases and finding good deals.

3 tips to be a jolly worker in Singapore

In 2011, a multinational survey of 14 countries ranked Singapore employees as the least happy. 42% of those who were surveyed indicated that they were dissatisfied or more than dissatisfied with their jobs.

See how mobile commerce is skyrocketing in Singapore

Singapore’s mobile commerce is growing at a skyrocketing pace, according to a study attached.

The miracle of responsive relationships in Singapore organisations

Ask most people in Singapore what the most valuable asset in the organization is and the almost instantaneous reply will be, People.   

Singapore's gaming industry is poised for a bingo in 2013

Fitch Ratings expects casinos in Macau, Australia, Singapore and Malaysia to maintain their credit profiles. The established casinos have completed most of their expansionary capex, and the casino gaming market overall is projected to expand.

Why Singapore companies flock abroad for greener pasture

The year 2012 showed a clear reflection of the general climate of economic and political uncertainty as reported in the BDO Ambition Survey 2012.

High time for Singapore shipping sector to get more techie

The global shipping and ocean freight industry is set to face a fourth year of challenging business conditions as weak demand for goods and services continue to afflict the world’s economy.