Commentary

3 ways to build your brand in Singapore

We live in a world of change. In a city like Singapore, there is no exception. Sacrifices would have to be made and we must change in order for us to progress and take the next leap either in our professional or personal lives.

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3 ways to build your brand in Singapore

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Why the 'pay what you want' strategy is dangerous in Singapore

Recently I came across an article about a restaurant in China trying a new marketing promotion strategy – allowing customers to “pay any price you want” for all the food and drinks consumed.

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How to be the perfect Singapore Santa for customers

Christmas is less than four weeks away. Marketing teams in Singapore have met with their elves to thrash out budgets, plans and KPIs. In all likelihood they’ve gone through the obligatory whining about smaller budgets and bigger asks.

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Top 5 hurdles in Singapore's hospitality industry

Tourism, especially the hotel industry, is an important contributor to Singapore’s economy and continues to enjoy buoyant growth in 2012, despite the slowing of the overall economy.

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4 tips on how Singapore managers can motivate their staff

According to a recent research, CEOs in Singapore and in many parts of the world, have cited high quality staff as the top factor that has contributed most to the growth of their company. Interestingly, finding, hiring and retaining qualified employees have also become one of their biggest operational challenges in managing their company’s rapid growth.

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Singapore SMEs need to change their mindset

As Singapore continues to tighten the rules on entry of foreign manpower, small and medium enterprises (SMEs) are facing an increasing shortage of human resources.

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Are Singaporeans happy or unhappy?

As the jam-packed train reaches Clementi station in the morning rush hour, passengers from the station begin making their way to squeeze into whatever standing space they could find inside the train; the station usher offered his help and ask the passengers inside politely to move in further so that more people outside could get into the train.

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How can Singaporeans build their brand "Gangnam Style"

More than three quarters of a billion people – Over 830 million as of this writing – have watched the #1 YouTube video “Gangnam Style” since its release on July 15, 2012. That means that more than a third of all people on the planet who are on the Internet have laid eyes on that one video.

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Is advertising the future for Facebook pages?

If you’re a Facebook community manager at an agency in Singapore or simply managing your own Facebook page, chances are by now you would have heard discussions going around the web that if your page’s posts are not promoted, the post can potentially be seen by only around 10-15% of the Page's followers.

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How to win the Singapore startup game

If you have a startup in Singapore, ignore the business plan, financial projections, valuations, and statistics (for now) – look at yourself – are you the kind of CEO that investors will want to spend $1 million USD to have coffee or champagne with?

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Is Singapore really the least emotional country in the world?

A recent survey that spread around Singapore faster than the news of a free gift event at Tangs said that Singapore was the least emotional country in the world. Ironically Singaporean residents reacted with fury and great emotion!

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The need for leadership development in Singapore

The next generation of Singapore leaders are coming into the workforce as a shift takes place in the way we view business leadership.

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Singapore's leading the world in mobile usage

Singapore companies are embracing enterprise mobility and consumer technologies to help employees do their jobs in new ways.

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Singapore wage pressures are mounting

Wage pressures are mounting, especially in high-skill industries and high-skill occupations in Singapore.

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Secret for success: Think like the Rat

Despite the continued tales of economic woe internationally, Singapore and the whole of Asia in general are still focused on growth. Business professionals will need to take note of the trend to ensure they can contribute to strategic innovation and growth.

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It's high noon for ''Full refund, no questions asked'' in Singapore

I remembered the cultural shock I had when I was pursuing my undergraduate degree in Florida. I was told I could return any purchase at the departmental stores like K-Mart, if I am not satisfied with the product for any reason. Is this how customer satisfaction is defined?

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