Jaslyin Qiyu
Jaslyin Qiyu is the founder of Mad About Marketing Consulting and a senior marketing and transformation leader with over 20 years of experience across APAC.
Having held leadership roles across organisations, including Citibank, EY, Credit Suisse, and State Street, she specialises in marketing transformation, customer experience, and change management for MNCs, SMEs, and Fortune 500 companies. She also advocates for human-centred transformation, with a focus on aligning people, process, and technology to drive sustainable business outcomes.
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Commentary
Is Singapore's emphasis on long-term security and stability hindering purpose-driven employees?
When Singapore's agentic AI ‘chefs’ arrive, will the kitchen be ready for them?
What Singapore’s app store rules reveal about the future of online trust
Faster hiring alone will not fix construction’s productivity problem
Beyond policy: How Singapore's service sector can win at the frontline
Solving the production problem behind Singapore’s ‘pilot purgatory’
Transformation without disruption: Your Existing ERP is an accelerant to business innovation
From Singapore to Southeast Asia: Thriving in innovation by knowing when to pause
Section 13O, MAS, and the digital footprint of Singapore Family Offices
Could Singapore lead the world's next management revolution?