More fine meat from Poland to be sold in Singapore

The European Union meat producers supported by the Embassy of the Republic of Poland aim to boost meat sales in Asia under the "European Table" initiative.

According to a release, Singaporeans will have more opportunities to taste fine European cuts of meat. EUROPEAN TABLE – TRADITION, MODERNITY, QUALITY is a program aimed at promoting European fresh, chilled or frozen meat and its derivatives, including fresh, chilled or frozen beef, veal, pork as well as meat products which are produced in compliance with EU and domestic trade standards. Through this program, the participating partners – The Association of Polish Butchers and Producers of Processed Meats of the Republic of Poland and Embassy of the Republic of Poland, hope to increase European meat imports into Singapore.

Singapore has been strategically chosen as it offers a unique combination of aspects: ever-expanding prospects of sales, readiness of the markets, as well as a dynamically growing economy. The program also aims to reinforce the trade relationships with Singapore – a country that constitutes as a ideal trade location with an expanding economy and growth potential for the consumption of European meats.

In conjunction with the Asia Pacific Food Expo 2011, which will take place between November 17th to 21st 2011 at the Singapore Expo Hall 4, the European Union meat producers supported by the Embassy of Poland, will exhibit their meats and cold cuts of highest quality, including fresh, chilled and frozen beef, veal and pork as well as products containing those ingredients. Meat and cold cuts are a significant element of a balanced human diet it is vitally important that they are natural products, rich in nutrients and of high quality.

The Singaporean connoisseurs who have savored European meats judge highly the flavor, long life and the looks of these products, a result of traditional techniques of production combined with modern technology. They constitute a certain novelty in the Singaporean cuisine and can be the attraction of every table, as well as providing satisfaction to the most demanding gourmets. An important element which determines the quality of European meat and cold cuts products is the preservation of their traditional taste, smell and look, ensured by the application of modern technologies. Traditional European cold cuts, produced according to well proven and long-standing recipes have for years enjoyed popularity among consumers; a proof of which can be the numerous awards received both from European purchasers and those from outside of Europe.

In Europe, there is a large emphasis placed on the natural methods of production as well as ensuring that animals are raised in optimal. This means that the reared animals have access to high quality feed, open pastures and clean drinking water - all of which are essentials in determining the unique flavor of meats and cold cuts.

Cattle and livestock, as well us the fodder used undergo strict veterinary inspections that guarantee 100% richness of the meat and its complete gamut of flavor. European meat and cold cuts producers make use of advanced technology, own their own sewage treatment plants and are fully computerized. They also run an international tracing system. Their machinery stock and trimming lines are up-to-date, as well as their transportation stock. Meat is obtained in a humanitarian manner, with the application of good manufacturing practices that comply to the ISO trade norms and HACCP standard. The meat and its derivative products are results of a particular method of production, undergoing inspections at every stage of slaughtering, processing, storage and distribution.

Thanks to their unmistakable quality, the meat and cold cuts from the European Union can be equally well consumed as unprocessed products, as well as be chilled or frozen. This is why they constitute a product suitable to be exported, even to the most distant receiver.