Asia’s largest trade shows won’t save Singapore’s struggling hoteliers in 2016

Room revenues will continue to drop.

The return of two large biennial events might not translate to higher revenues for Singapore’s glut-stricken hoteliers, according to a report by OCBC.

The Singapore Airshow and Food and Hotel Asia, the region’s largest trade shows for their respective sectors, are scheduled in Singapore in 2016. The shows, which are expected to draw tens of thousands of visitors into Singapore, are unlikely to boost hotel revenues due to the impending room supply surge in the same year.

“Looking ahead, the ‘even’ calendar years tend to be stronger for the hospitality sector, due to biennial events such as the Singapore Airshow and Food and Hotel Asia. This provides optimism for 2016, but one major risk would be the large inventory coming into the market. Approximately 3.9k new rooms are expected to be added next year, an increase of 6.3% from 2015. Hence, we believe hotel RevPARs may still decline 0% to -5% in 2016,” said OCBC.

In September, overall hotel revenues dropped 5.8% as hotel operators sought to offer more competitive rates in order to gain market share or at least keep their occupancy stable.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia