Singapore Tourism Board steps up efforts in luring Chinese tourists

Singapore was only 8th in Chinese tourist destinations.

The city-state has been actively engaging tourists from Tier 1 and Tier 2 cities in China to beef up its tourist influx from the country.

According to a report by OCBC, Singapore was the 8th top destination globally for outbound Chinese tourists in 2Q 2016, behind destinations such as Thailand, Korea, and Japan.

Additionally, OCBC said large-scale events have also been conducted to cater to Chinese tourists.

“For instance, Great Singapore Sale (GSS) 2016 partnered with Chinese payments firm, UnionPay International, this year, as opposed to MasterCard, which was the official GSS card for the last 12 years,” the report noted.

“Thus far, the number of Chinese tourists into Singapore has increased 49.2% YoY for the Jan-Jul period,” it added.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia