, Singapore

Singapore tourist arrival grew 17.3% to record-high 928,000

Improving economic conditions prompted to improved travel sentiment to the country.

Visitor arrivals to Singapore registered 17.3% growth to reach 928,000 in March 2010, the highest ever recorded in the month of March. This is the fourth consecutive month of record visitor arrivals, according to a report by Singapore Tourism Board on Tuesday.

Fourteen out of the top 15 markets registered positive year-on-year growth in March this year. This can be attributed to a gradually improving economic climate, leading to an improvement in travel sentiment to Singapore.

South Korea (+45.0%), Malaysia (+36.8%) and Indonesia (+29.2%) registered the highest growth out of the top 15 markets.

Visitor days were estimated at 3.5 million days, a year-on-year growth of 16.4% in comparison with March 2009.

Indonesia (166,000), China (88,000), Malaysia (82,000), Australia (64,000), and UK (54,000) were Singapore’s top five visitor-generating markets in March 2010. These markets accounted for 49% of total visitor arrivals for the month.

Meanwhile, Average Occupancy Rate (AOR2) posted a 14 percentage point increase over March 2009 to reach 87.1% in March 2010.

Average Room Rate (ARR3) increased by 3.3% over March 2009 to reach an estimate of S$205 in March 2010.

Revenue Per Available Room (RevPAR4) increased by 23.1% to reach S$179 in March 2010.

Hotel room revenue grew 23.1% against March 2009 to reach an estimated S$163 million in March 2010.

In March 2010, the AOR of Economy-tier reported the largest growth (+14.3 percentage points) against March 2009 to reach 85%.

The ARR of Upscale tier recorded the largest growth of 9.5% against March 2009 to reach $239 in March 2010.

Hotels in the Upscale tier reported the largest growth (+30.3%) in RevPAR in March 2010 to reach $210.

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!