Stay longer and spend more, Singapore urges tourists

Here's how it plans to lure big spenders in.

Singapore wants to shrug off its image of being a mere layover for high-spending tourists en route to other destinations, according to a report by BMI Research.

Part of Singapore’s game plan are heavy investments in transport infrastructure, as well as new marketing campaigns designed to turn transit passengers into longer-stay visitors.

“In general Singapore is seen as a short-stay destination; however the country is keen to attract longer-stay visitors and is investing heavily in supporting tourism infrastructure. [It is also] developing its marketing campaigns and adding to its range of attractions (such as the resort island of Sentosa) accordingly,” said the report.

BMI expects these initiatives to succeed and forecasts that the average length of stay in Singapore will increase from 2016-2019. This trend will be reflected by the city-state’s impressively high hotel room occupancy, the report said.

“The high occupancy rate is a positive reflection of the potential for returns on investment in Singapore's hotel industry and is one of the highest occupancy rates in the Asia Pacific region,” BMI noted.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia