, Singapore
MoC Signing between STB and Traveloka, Juliana Kua, Assistant CEO, STB; Shirley Lesmana, CMO, Traveloka.

STB partners with Traveloka, Trans Digital Media to welcome Indonesian travellers

Indonesia is the biggest source of arrivals in Singapore.

The Singapore Tourism Board (STB) signed a Memoranda of Cooperation with lifestyle super app Traveloka and Trans Digital Media for joint tactical campaigns in preparations to welcome visitors from Indonesia under its SingapoReimagine recovery campaign.

In a statement, STB said the memo is the first key lifestyle and travel partnership signed with Indonesia since the pandemic.

"With the strong rebound in the Indonesia market in recent months as a result of quarantine-free and test-free travel for the fully vaccinated, we are doubling down on our SingapoReimagine recovery campaign to maintain top-of-mind awareness and recapture mindshare amongst our target audiences,” STB Executive Director Southeast Asia John Conceicao said. 

“Through our partnerships with Traveloka and Trans Digital Media we hope to entice Indonesian travellers with a wide range of curated tactical offers such as flight and hotel packages and other lifestyle offerings to drive and sustain visitorship through to next year," he added.

The partnership with Traveloka will provide an easier booking experience for Singapore offerings in five markets in Southeast Asia which include Indonesia, Malaysia, Thailand, Philippines, and Vietnam.

With the partnership with Trans Digital Media, AntaVaya, one of Indonesia’s largest travel agencies will create new Singapore products supported by exclusive Bank Mega deals and promoted throughout their media and retail outlets nationally.

Traveloka CMO Shirley Lesmana said they hope the partnership will continue the momentum and revitalise “the wanderlust in Indonesians to travel to Singapore,” which was consistently amongst the top three tourist destinations for Indonesians.

Trans Digital Media Abdul Aziz said they hope to support Singapore’s tourism recovery “to emerge even stronger than before.”

International visitor arrivals in Singapore rose 252% year-on-year in the first quarter of 2022, and climb for the third straight month in April, with 294,300 visitors during the month from 121,200 visitors in March.

Indonesia has become the biggest source of arrivals, overtaking India, with 58,270 travellers in April, up from 13,620 in March. Singapore expects more visitors in May as a result of the transition to the Vaccinated Travel Framework from 1 April 2022.

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