Evergreen Group Holdings CEO expands his multifaceted portfolio into the K-pop industry

David Yong exemplifies the modern-day 'CEO Influencer' by bridging cultural gaps between South Korea and Southeast Asia.

David Yong, CEO of Evergreen Group Holdings, revealed his ambitious foray into the global cultural phenomenon of K-pop. Already known for his success in multiple business sectors—such as timber, finance, and real estate—Yong is setting his sights on making an impact in the entertainment industry.

"In business, diversification is key. The same applies to life and personal growth," Yong explained. This statement is true to Yong's career trajectory. Not just a CEO, but also a venture capitalist and lawyer, he brings a holistic approach to all his business ventures. This philosophy extends to his entry into the K-pop industry. His latest collaboration is an EDM pop track called 'Dripping' with globally renowned DJ SODA.

Yong, a graduate of prestigious institutions such as the University of Bristol Law School, Peking University, and Seoul National University, also leads a boutique law firm, YSL Legal LLP. His academic background and professional experience have provided him with the tools necessary to achieve success across diverse fields. 

"I believe in creating value in multiple arenas, whether it's managing our family business at Evergreen or producing music that resonates with people," Yong said, emphasising his holistic approach to life and business.

Yong has always believed in immersing himself deeply in his ventures. "You have to understand the business," he emphasised during his interview. Citing his own decision to be an artist as part of his foray into the entertainment industry, Yong remarked, "If you're just going to always be investing from the outside, and you don't really know the business inside out, you can face a lot of difficulties along the way."

His plunge into K-pop began last year when he collaborated with the Korean ballad group 4MEN on the song 'My Way,' which was featured in the Korean Drama OST for "School 2021". This was followed by a hip-hop number called 'In My Pocket' with popular rapper Kid Milli.

"When I entered the K-pop industry, I was often asked how my business background would align with this new venture. I think the key is to see business and art not as opposing forces but as different expressions of creativity and innovation," said Yong.

This multifaceted approach is evident in his latest venture. The song 'Dripping' is not just an anthem but also a cultural statement, as it seeks to bridge the gap between South Korea and Southeast Asia. Yong plans to leverage his new song by rolling out captivating dance challenges alongside K-pop celebrities, ensuring a viral buzz across the internet.

"The ultimate aspiration is to inspire and cultivate the next generation of global artists, particularly in Asia," Yong stated. His plan does not stop at producing hit singles; he aims to harness his influence to build a more substantial entertainment ecosystem that can nurture future talents.

With his proven track record in business and his emerging influence in the K-pop industry, David Yong proves that it is possible to successfully combine the worlds of business and entertainment. His story offers a remarkable testament to the potential of diversified excellence in the modern age.

As for what he wants the world to remember about him, Yong's message is clear. "What really excites me, and what really keeps me going is the next challenge that I will face or the next goal they want to achieve. By being a multiplayer, I think that has helped me a lot to achieve the goals that I set for myself," he said.

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