Singapore's most followed Google+ personality joins local startup

Check out how "SuperMommy" plans to take Tickled Media into another level.

Singapore Business Review recently caught up with Neetu Mirchandani, billed as the most followed Google+ personality in Singapore and 6th most influential Google+ female personality in Asia with over half a million followers, to talk about her recent hiring.

Neetu, the power blogger known as "SuperMommy" with over thirteen years of legal and media experience across the US and Asia, was hired by Tickled Media as the Vice President of Strategic Alliances and Communications for Asia Pacific.

Tickled Media, a local startup focused on digital publishing and backed by venture capitals LionRock Capital and Tigris Capital, has recently hired Neetu as the Vice President of Strategic Alliances and Communications for Asia Pacific.

Tickled Media is headquartered in Singapore and behind flagship brand, theAsianparent.com which reaches 1 million mums in Southeast Asia.

Neetu will be responsible for handling tactical business development efforts and overall profit and loss for Tickled Media across four countries (Singapore, Thailand,Philippines and Indonesia).

What makes you excited about your new position?

In my position as VP, I’m excited by the fact that Tickled Media is both digital and a startup. Digital is something new and dynamic and the benefit of working in a startup environment is that it allows me to mold the diverse and constantly changing culture to make effective changes.

Being a mother of two as well as a modern Asian woman, I can relate to the company’s vision and mission to support Asian moms as they strive to marry tradition with modern parenting philosophies. It’s exciting to take on a full time position with the company as I’ve seen how it has exponentially grown over the last few years -- and I want to be fully onboard as it focuses on regional expansion.

Combining my professional experience in corporate law and contracts along with my international background, I'm ready to join Tickled Media on its journey to expansion and take the company to the next level.

As the most followed Google+ personality in Singapore and 6th most influential Google+ female personality in Asia, what new can you bring to Tickled Media?

As a well-known personality in Asia, I am able to bring a familiar face and act as the brand ambassador to the various portals under the Tickled Media family.

What three goals are you focused on?

There are three main goals that I plan to focus on at Tickled Media. Tickled Media is a very data-driven company, so my first goal is to further this and to ensure that we put standard processes into place to ensure scalability.

The second goal is to look at lateral expansion and see which new verticals we can enter into in the parenting space. We have recently implemented a new strategy, wherein we plan to conduct market research projects to help our clients understand the Asian mum market better. The first project I will be spearheading is “The Asian Digital Mum Report.” Based on in-depth market research data from over 10,000 mums across Southeast Asia, the report is examines the lives of Asian mums in today’s digital world.

My third goal is to set up strategic partnerships. We've already taken steps towards achieving this goal by having recently set up a partnership with Google. We're also in the midst of closing a few more prominent partnerships which we will be announcing in the very near future.

What will you do differently in this position?

As my role is new to the company, there are no predecessors to follow. It's because of this that I only have the opportunity to excel and do my best to surpass expectations.

What changes are you planning for in the company?

As Tickled Media is already a thriving company, my focus will be to assist in broadening the company's existing reach and growth.

What are your key business philosophies?

For starters, one of my key business philosophies is to focus on productivity at every level of business and support innovation every day. Next, don’t be risk-averse; as they say, “The brave may not live forever, but the cautious do not live at all.” And finally, make a huge impact. Go big. If you’re going to do something, you should always give it 110%.