STB, CapitaLand Investment to bring new retail concepts to Singapore
Some 20 events and experiences are expected from the partnership.
The Singapore Tourism Board (STB) and CapitaLand Investment Limited (CLI) have partnered to bring around 20 curated retail events and experiences.
The three-year partnership intends to cater to the pent-up demand in the market as cross-border travel recovers.
“We hope to engage consumers more meaningfully, as we jointly curate inspiring first-to-market offerings and authentic experiences that will strengthen Singapore’s position as a lifestyle destination for locals and visitors,” Yap Chin Siang, Deputy Chief Executive, STB, said.
Amongst others, the partnership plans to profile home-grown brands locally as well as in China across selected CapitaLand malls, create retail entertainment and lifestyle offerings, and collaborate with international brands.
“As Singapore’s largest mall operator with an extensive network of retail partners, we are pleased to partner STB, with support from Enterprise Singapore (EnterpriseSG), to further enhance the vibrancy of our malls, which are popular lifestyle destinations for locals and tourists to meet, shop, dine and play,” Chris Chong, CEO, Retail & Workspace (Singapore & Malaysia), CLI, said.
“We are excited to work with new and familiar like-minded partners to present unique immersive retail experiences, fusing concept stores with world-class events to delight our shoppers and boost sales for our retailers.”