UFIT Urban FITness

UFIT commenced operations in March 2008 starting with five sessions a week. As it continues to expand, UFIT now has essentially outdoor fitness Bootcamps lasting one hour, mixing cardio and strength work into a very unique combination.

UFIT's unique use of Flexbands, large rubber bands in three different resistance levels, provides speed, power, core and strength exercises in a systematic way as sessions progress. The system is based on the National Academy of Sports Medicine-developed session plan for optimal training.

To date, UFIT has developed three specialty classes delivered weekly, catering to runners, non-working Mum’s and hard-core fitness enthusiasts whilst continuing to deliver six standard UFIT sessions every week and plans to add more to a total of ten weekly sessions.

Bootcamps UFIT offers Personal Training at a centrally located Orchard Road Gymnasium. Its unique training programmes ensure goals are rapidly met with the added insurance that client’s health and well-being are properly attended to.

UFIT utilises a postural analysis and movement screen coupled with a full medical history questionnaire at the initial consultation. This ensures that trainers are able to remedy existing potential failure mechanisms before they become major injury concerns. In fact, UFIT works closely with a physiotherapy practise providing it with exercise prescription for post-surgery clients as well as referring its clients if remedial work is outside the scope of its standard services.

Because of this, UFIT receives excellent references from clients. Since inception, UFIT membership has increased steadily from just eight to more than 200. UFIT's most valuable forms of marketing have been word-of- mouth where clients tell their colleagues or partners about UFIT, a recently search-engine optimised website has contributed to a wider audience with subsequent membership enquiries and new members signing up, and free listings in some popular local magazines.
Run by Darren Blakeley, with the assistance of Dean Ahmad (Head of Personal Training), Sherlin Foong and Prescille Cernosia, UFIT has recently combined forces with Bangkok Bootcamp and Bootcamp Hong Kong to stage Asia’s Biggest Bootcamp 1 (ABB#1) in Phuket, Thailand (March 5/6). Thirty (30) Bootcampers from the three cities partied and Bootcamped on the beach and on the grass at Indigo Pearl over two great days. After ABB#2 in Koh Samui, ABB#3 is happening again in October at Indigo Pearl.

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.


If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Exclusives

Singapore, Hong Kong take rival paths to capture global gold trade
One builds MAS-backed vaulting for central banks, the other opens a pipeline to Shanghai.
Monday.com picks Singapore for Southeast Asia expansion
Its in-house designers created Singapore-inspired artwork in the company's colors.
Tsuklio targets dual-income families in Singapore expansion
The Japanese meal subscription platform logged 3,000 pre-registrations before launch.