Chart of the Day: Fewer launches in January to May dent new-home sales

There were 124 new units sold for every unit launched.

This chart from Maybank Kim Eng shows that new-home sales were down for the first five months of 2018 due to fewer project launches. There were 124 units sold for every unit launched in the period, lower than 134 last year.

Last year, there were more or less 4,000 units launched, whilst new-home sales played around 5,500 units. In 2018, there were only around 2,500 launched units, and as a result, sold units reached only 3,500.

Also read: Here's why District 19's biggest projects suffered from lower than expected take-up rates

“Speculative buying is near its historical low whilst existing measures continues to ensure financial prudence amongst property buyers,” said Maybank KE analyst Derrick Heng.

Overall, housing demand remains strong, as evidenced by healthy overall volumes, including secondary market transactions.The brokerage forecasts new-home sales to reach 12,000 units for this year and expects a stronger 2H2018.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia