Lower rates leave NOL high and dry

Container shipping volumes may have been up 5% for the 27 August to 23 September period but lower rates in major trade lanes continue to hurl NOL.

In an announcement the company said, “For the four weeks of P9 2011, container shipping volumes increased 5% while average revenue per FEU (Forty-foot Equivalent Unit) fell 19% over the same period last year.”

The increase in volume, according to NOL, was mainly due to higher volumes carried on the Intra-Asia trade lane. However, lower rates in the major trade lanes, particularly the Asia-Europe and Intra-Asia trade lanes, mainly caused the decline in average revenue per FEU.

Meanwhile for P9 YTD 2011, container shipping volumes increased 8% while average revenue per FEU fell by 9%, compared to the same period last year.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia