Media & Marketing
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MEDIA & MARKETING |
06 Feb 12
There’s a refreshing, obvious & strong pattern in Singapore, where many brands are turning to niche, local agencies to oversee their social media marketing campaigns as compared to the big boys out there. Read ››
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MEDIA & MARKETING |
03 Feb 12
Easing economic growth and belt-buckling from firms to decimate both sectors' revenues, says Fitch. Read ››
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MEDIA & MARKETING |
01 Feb 12
Mr. Laredo has also held roles in companies where he was instrumental in building successful sales teams. Read ››
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MEDIA & MARKETING |
31 Jan 12
Surveying the world as a marketer from Singapore and thinking about the prospects for 2012, it’s difficult to be optimistic. Read ››
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MEDIA & MARKETING |
31 Jan 12
Design firms traditionally believe that their design alone could sell, and Singapore’s design firms are no different. Read ››
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MEDIA & MARKETING |
30 Jan 12
Ms Phalgun will mobile advertising network Southeast Asia, Hong Kong and Taiwan. Read ››
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MEDIA & MARKETING |
27 Jan 12
Social Media has come of age in Singapore.
That become clear when SMRT CEO Saw Phaik Hwa stepped down in response to the disaster involving train breakdowns, stranded passengers and a message flashing up on taxi cab screens saying that this represented an 'income opportunity', a disaster that exploded on Singapore's social media scene with outrage and vitriol. Read ››
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MEDIA & MARKETING |
26 Jan 12
Brand marketers and business owners, especially SMBs, are drowned in the deluge of information on digital marketing. Read ››
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MEDIA & MARKETING |
26 Jan 12
Secrecy has long been a characteristic of business, politics and other aspects of life. Read ››
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MEDIA & MARKETING, RETAIL |
23 Jan 12
$328 million joint tender with United Engineers tops the bidding for the 8,790.3-sq.m. Read ››
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MEDIA & MARKETING, RETAIL |
19 Jan 12
The embattled publisher is aggressively diversifying into retail spaces but DBS sounds a note of caution. Read ››
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MEDIA & MARKETING |
18 Jan 12
So what made the brokerage change the rating from overweight to neutral? Read ››
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MEDIA & MARKETING |
16 Jan 12
The traditional top-down business model is completely wrong for the 21st Century, and marketers employing tactics from the last millennium are in danger of following the dinosaurs into extinction…along with their companies. Read ››
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MEDIA & MARKETING |
12 Jan 12
Daily deals are all around us these days with the likes of Groupon.sg, Deal.com.sg, Singsale.com.sg, Streetdeals.sg, Outlet.com.sg and others sprouting all over this island republic. Read ››
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MEDIA & MARKETING |
12 Jan 12
With the US economy still in a slump and Europe facing its own economic struggles and the possible demise of the Euro, the global outlook does not look too bright. Read ››
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MEDIA & MARKETING |
12 Jan 12
While many startup companies in Singapore spend budgets and resources on the acquisition of new customers, many forget how important it is to keep them sticky to their brand once they acquire one. Read ››
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MEDIA & MARKETING |
12 Jan 12
Print advertisement revenues dropped 1.2%, with both display and classified ads down. Read ››
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MEDIA & MARKETING |
11 Jan 12
The bad news is newspaper and magazine revenue declined.
OCBC Investment Research noted SPH was held steady by rental income and reported 1QFY12 PATMI of S$97.5m or 6 S-cents per share, down 4.7% YoY. Read ››
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MEDIA & MARKETING |
11 Jan 12
Close to 5% dip yoy on the back of core business shrinkage and staggering forex losses. Read ››
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MEDIA & MARKETING |
06 Jan 12
No doubt 2011 has been an exciting year and it comes complete with bumps throughout the year. Read ››
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MEDIA & MARKETING |
02 Jan 12
Social media in Singapore is fast becoming a new “democratic” front for the country’s fledgling political discourse as well as businesses. Read ››
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MEDIA & MARKETING |
02 Jan 12
Video is the fastest growing content type shared across the Web today. Read ››
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MEDIA & MARKETING |
02 Jan 12
Effective management of customer’s interaction with the company and brand has been widely accepted as a source of competitive advantage by organizations. Read ››
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MEDIA & MARKETING |
02 Jan 12
Sure we’re in squeaky clean Singapore, but I won’t tell. Read ››
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MEDIA & MARKETING |
02 Jan 12
The ubiquity of the mobile phone is something we all take for granted – our mobile phones are in our pockets or purses or in our hands virtually all the time. Read ››
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MEDIA & MARKETING |
02 Jan 12
Once upon a pair of flip-flops, I was a fresh Marketing Manager for a local retail brand who reported directly to the brand-champion, in layman’s terms, the business-owner. Read ››
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MEDIA & MARKETING |
02 Jan 12
Tie me with rope – Now ask me to be innovative! Read ››
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MEDIA & MARKETING |
02 Jan 12
So you’ve hit viral nirvana with a video or story or promotion or contest that is so intriguing, so electrifying, that people are flocking to your website. Read ››
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MEDIA & MARKETING |
23 Dec 11
Shift from analog technology now a step closer with stakeholder dialogue. Read ››
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MEDIA & MARKETING |
21 Dec 11
Singapore government awards FM92.0 frequency to SPH Unionworks to serve said demographic. Read ››
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MEDIA & MARKETING |
13 Dec 11
The appointment will be effective from 1 January 2012.
Read ››
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MEDIA & MARKETING |
08 Dec 11
Many companies in Singapore ask: “Is digital marketing really for us? Read ››
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MEDIA & MARKETING |
01 Dec 11
I was at a coffee shop in the Aljunied district of Singapore enjoying a nice plate of braised duck kway chap. Read ››
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MEDIA & MARKETING |
01 Dec 11
Imagine if you could communicate to all your staff with a tool more productive than email?
Where your staff in Singapore could watch, learn and communicate with colleagues in the next office, next building or your regional HQ half way across the globe. Read ››
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MEDIA & MARKETING |
01 Dec 11
Born in Singapore and raised in the San Francisco Bay Area (don’t worry, I came back to complete my National Service), I guess you can say that I’m pretty familiar with the two places. Read ››
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MEDIA & MARKETING |
01 Dec 11
So, you’ve got this fantastic product or service – and you want everybody to know about it. Read ››
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MEDIA & MARKETING |
01 Dec 11
Take care of your employees’ safety and health and they’ll take care of your business. Read ››
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MEDIA & MARKETING |
01 Dec 11
Just for a moment, I'd like everyone to take off their advertising hat and become a consumer, with passions, needs and preferences. Read ››
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MEDIA & MARKETING |
01 Dec 11
Are you frustrated by countless attempts to receive media coverage? Read ››
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MEDIA & MARKETING |
01 Dec 11
Read ››
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