UOB and KrisFlyer launch credit card and savings account to target frequent fliers

The card can be combined with a savings account to earn miles.

United Overseas Bank Limited (UOB) and Singapore Airlines’ KrisFlyer have rolled out what they claim to be Singapore’s first credit card that can be combined with a savings account to earn bonus KrisFlyer miles on customer spend and savings.

The KrisFlyer UOB Credit Card enables cardmembers to earn three KrisFlyer miles on everyday spend such as dining and online food delivery, online shopping and public transport. Cardholders can also earn three KrisFlyer miles for every dollar spent on the SIA Group of carriers and KrisShop purchases.

Customers who choose to link their credit card with the KrisFlyer UOB Savings Account can unlock a new base earn rate of five KrisFlyer miles for every dollar saved with a minimum monthly average balance of $1,000, up to their spending cap. If they credit their monthly salary to the account (minimum of $2,000), the earn rate increases to six KrisFlyer miles per dollar spent, up to their spending cap.

For example, young professionals with $15,000 of savings can credit their monthly salary in the KrisFlyer UOB Savings Account and spend $1,200 a month on their KrisFlyer UOB Credit Card to earn as much as 60,000 miles within 16 months which they can redeem for round-trip flights
on Singapore Airlines or SilkAir to destinations like Hong Kong and Taiwan.

Cardholders can also unlock exclusive suite of privileges and benefits when flying on Singapore Airlines, SilkAir and Scoot including fast track to KrisFlyer Elite Silver status with a minimum of $5,000 spend on the SIA Group of airlines, and various Scoot travel benefits, such as priority check-in and boarding, additional baggage allowance, convenience fee waiver, seat selection and booking flexibility waiver.

As part of a regional launch, UOB and KrisFlyer are also planning a regional marketing campaign in May 2019 in Indonesia, Malaysia and Thailand. The campaign will see an additional four million KrisFlyer miles made available for UOB cardmembers in the region.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia