Chart of the Day: Gulf carriers take a bigger bite of Singapore’s air passenger pie

It comes at SIA’s expense.

This graph from OCBC Investment Research and the Centre for Aviation (CAPA) shows that Singapore Airlines is losing out to foreign carriers in terms of passenger share for Singapore-Europe flights.

For the period of December 2013 to February 2014, SIA had a market share of 43.0% while key competitor Emirates had a market share of just 10.2%.

However, SIA's market share shrank to 37.5% in the period from December 2014 to February 2015.

Emirates' market share grew to 14.2% in the same period. Qatar Airways, another Middle Eastern carrier, almost doubled its market share from 3.8% to 7.3%.

"We think SIA will continue to face tough competition from the gulf carriers," OCBC said.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia