SIA halves capacity

They also stated that further capacity cuts are underway.

Singapore Airlines (SIA) will now operate only 50% of the capacity that had been originally scheduled up to end-April, a press release revealed.

The airline is also expecting to make further capacity cuts, given the growing scale of border controls.

This follows after SIA has suspended a number of inbound and outbound flights across China, Japan, South Korea and the US amidst the COVID-19 pandemic.

“We have lost a large amount of our traffic in a very short time, and it will not be viable for us to maintain our current network. Make no mistake – we expect the pace of this deterioration to accelerate. The SIA Group must be prepared for a prolonged period of difficulty,” SIA’s CEO Goh Choon Phong said in a statement.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia