SIA leads aviation on Fortune’s 2025 most admired firms

The airline ranked 28th overall.

Singapore Airlines ranked 28th on Fortune’s 2025 World’s Most Admired Companies list.

SIA was also the highest-ranked airline in the top 50 of the 2025 edition. Topping the list was Apple, followed by Microsoft and Amazon.

By industry, Walmart led in general merchandise at eighth place, while Coca-Cola led in beverages at 12th. Netflix led in entertainment at 15th.

Fortune, in partnership with Korn Ferry, analysed 650 companies and surveyed more than 3,300 executives to measure reputation based on nine attributes, including global business effectiveness, ability to attract and retain talent, and long-term investment value.

Follow the link for more news on

Singapore Airlines

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia