Take my money! SIA rolls out auctions for seat upgrades

Only select fliers will be allowed to bid.

The flag carrier has introduced a system that would allow a few select passengers to bid online for a seat upgrade a few days before their departure, reported Bloomberg.

Singapore Airlines will invite fliers who have booked economy class seven days in advance to bid for its premium economy class at its discretion. Results of the auction will be known 40 hours before the scheduled takeoff.

“Invitations are made at Singapore Airlines’ sole discretion based on certain criteria and combination of factors, which are dynamic,” the airline said on its website. The system may be extended to other classes at a later stage, said Harry Chu, a spokesman.

Read the full report here.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia