, Singapore
323 views
Photo from Shutterstock

WEF, Temasek’s GenZero launch initiative to scale SAF in APAC

The initiative is backed by  Boeing, Qantas Group, and Singapore Airlines.

The World Economic Forum (WEF) and Temasek’s GenZero have launched a new initiative designed to scale demand for Sustainable Aviation Fuels (SAF) in the Asia-Pacific (APAC) region.

The Green Fuel Forward initiative aims to advance aviation decarbonisation and catalyse demand for SAF. It also seeks to drive innovation and the commercialisation of emerging SAF production technologies.

Organisations including Boeing, Qantas Group, and Singapore Airlines have confirmed their participation in the initiative.

Activities in Green Fuel Forward’s pipeline to spur demand for SAF include workshops and practical guidance to help organisations navigate key topics such as environmental integrity, book-and-claim systems, and reporting practices for SAF and SAF certificates (SAFc).

According to WEF, Asia-Pacific is a prime market for scaling SAF due to its rapidly growing aviation sector, abundant feedstock resources for green fuel production, and increasingly favourable government and industry support.

Notably, Singapore, Australia, and Japan are amongst the regional countries implementing supportive policy initiatives to encourage faster decarbonisation in the aviation sector.

“Green Fuel Forward can provide the technical clarity and corporate commitment needed to scale SAF adoption by bringing together key industry players to drive the market forward. By mobilising corporates and airlines, we can create the certainty needed to spur innovation, scale production, and make lower-emission flights a reality,” Frederick Teo, CEO of GenZero said.

Follow the link for more news on

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.


If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Top News

Singapore payments to hit $114b by 2030
Transaction value reached $39b in 2023 and is projected to grow 16.3% annually.
Cards & Payments