JetQuay clinches Travel Services win at SBR National Business Awards 2024

Its solution aims to improve flight and staff monitoring efficiency whilst increasing the on-day booking acceptance rate.

Singapore’s elite CIP Terminal, JetQuay, provider of premier gateway services brought home the win in the Travel Services category at the recently held SBR National Business Awards 2024 for JetQuay Digitalisation Initiative which provides its operations coordinators the capability to track the status of each service through live reports.

This innovation comes as JetQuay's operations coordinators are tasked with overseeing staff movements, managing on-day email communications for additional bookings, monitoring dynamic arrival flight schedules, and accommodating booker requests. The complexity and volume of these responsibilities make them prone to human errors.

By leveraging Augment Technology (Optimax), JetQuay aims to improve flight and staff monitoring efficiency by 70% whilst simultaneously increasing on-day booking acceptance by 90%. The overarching goal is to enhance productivity across all ground staff members and empower the stakeholders to make quicker, more accurate decisions.

The solution monitors staff location across the terminals and provides real-time updates of service milestones through its user dashboard information. Flight information display has also been integrated into the app on both online and phone, allowing the operations coordinators to deploy and reassign flights quickly.

With the success of this project, the company aims to enhance the solution with a Team Collaboration feature that is going to allow more than one person to be part of the service, widening the reach to the staff that need to be involved in the milestone updates for the flight. It is also looking at offering view-only guest accounts for bookers so they can be kept up to date on the milestones of their VIPs.

SBR National Business Awards honours local and homegrown companies in Singapore for their exceptional projects, driving innovation and contributing significantly to the nation's robust economy.

The SBR National Business Awards is presented by Singapore Business Review Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional contributions to the local business landscape in Singapore, please contact Jane Patiag at [email protected].

Follow the link for more news on

Jet Quay Pte. Ltd.

SBR National Business Awards

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia