Valency International earns recognition in the Retail category at the SBR National Business Awards
The company made healthy sprouted snacks manufactured in green and sustainable ways.
International commodity trading house, Valency International Pte Ltd., received its Retail Category trophy at the SBR National Business Awards 2022.
The company was awarded for the success of its healthy and sprouted snack, With Love, Gretel, whilst promoting eco-friendly initiatives by practising sustainable manufacturing methods in their production facilities.
Valency's team started to focus on research and development to develop and revamp the whole product line, alongside setting up its highly certified production facility in Vietnam, and after a year With Love, Gretel was launched.
“The production facility of WLG has its own environmental initiatives by reducing the carbon footprint by recycling cashew shells to burn in place of coal as a cleaner and greener alternative that saves 7000 MT of coal per annum,” said the company.
Driven by its goal to answer the gap in the healthy food market, the company decided to create fun and exciting snacks using all-natural ingredients, with no artificial flavours, colours, or additives added.
Valency International’s scientific approach hinged on the ancient method of “Sprouting or Activating” plant-foods. This process involved the breaking down of phytic acid naturally found in all plant foods. Phytic acid prevents human bodies from absorbing all the nutrients available, thus the reduction of the said acid will enable the body to maximise intake and make plant-foods easier to digest.
The company’s effort proved to be successful as Valency International’s product line has hit mainstream popularity. According to company data, the number of packets sold in a month is around 12,000. Because of this increased interest amongst buyers, the company decided to add a new range of products to their basket offerings which included Sprouted Nut Butters and all-natural Sprouted Nuts and Seeds range.
“With Love, Gretel also became a Singaporean staple snack gifting option with a wide range of healthy products with fun and unique flavours. WLG offered all seasonal gifting needs from Chinese New Year, Deepavali, Christmas and even corporate or employee care gifts,” said the company.
The company had also expanded its product line from sprouted cashews, to sprouted mixed nuts and sprouted superfoods. It was able to penetrate the local industry well, so much so that the brand has increased its distribution channel.
“Despite the pandemic, WLG has entered several chain stores across the island from speciality stores, health stores, stationery shops, petrol pumps, cineplexes, and supermarkets. The sprouted snack brand has also dominated the online channel by being readily available on all online platforms to reach more Singaporean households,” the company added.
Valency International remains motivated to continue its mission to ingrain the sprouted lifestyle into the daily lives of people. And this is not strictly within Singapore alone, as the company had already set its global vision.
This year WLG will be entering the South-East Asian regions, the Middle East, the North-America and the European market too. The brand had started exhibiting in Germany at two exhibitions, namely Anuga and ISM. Upcoming exhibitions are also in the pipeline in the USA (Sweets and Snacks Expo), Europe (SnackEx), and China (SIAL)