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CO-WRITTEN / PARTNER | Staff Reporter, Singapore

Digital Alchemy bags SBR International Business Awards for Technology

Digital Alchemy uses patented AI-driven marketing technology to demystify data.

Digital Alchemy supports its clients in implementing and improving marketing strategies that build the foundation for growth and marketing excellence. The company has a team of specialists who understand the ins and outs of a client’s marketing platform. Whether remote, in-house or embedded in your team, Digital Alchemy is focused on operationalising and optimising solutions to drive real engagement and revenue. Via its patented AI-driven marketing technology called uDecide, Digital Alchemy helps data-driven marketers demystify the complexity of their data.Because of uDecide, Digital Alchemy won Singapore Business Review's International Business Award for Technology.

uDecide uses a machine-learning algorithm to make real-time decisions on products or incentives for each customer based on individual’s historical transactions and behaviours. Marketers no longer need to define customer segments and work through what offers they should assign to every single customer. uDecide does that for customers automatically on an individual basis. It achieves that through its superior machine learning algorithm that is constantly learning about your customers as they transact with you through time.

uDecide is implemented in the Australian branch of a global furniture retailer since August 2014. The solution was integrated with an existing campaign automation solution utilising both email and SMS channels. uDecide was initially tested in one monthly campaign targeting all customers. Before the implementation, the campaign presented the same products, offers, and incentives to all customers. Afterwards, the campaign delivered personalised emails to every individual customer which resulted in 3x improvement in product take-up rate. uDecide is now rolled out across 80% of the campaigns within the program.

The SBR International Business Awards was held on May 17, 2018 at the Conrad Centennial Singapore.

This year's nominations were judged by a panel consisting of Ng Jiak See, executive director and head of corporate finance advisory at Deloitte Singapore & Southeast Asia; Choo Eng Chuan, ASEAN markets leader and partner, international and corporate tax services at Ernst & Young Solutions LLP; Toh Kim Teck, assurance partner at Foo Kon Tan LLP; and Henry Tan, managing director at NEXIA TS.

If you would like to join the 2019 awards and be awarded as one of the most outstanding international companies in Singapore, please email

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