Ritual Gym's Brad Robinson lifts Management Excellent Award for Health Products & Services

The Singapore fitness brand expanded into six countries within 18 months.

Brad Robinson, CEO of Ritual Gym, clinched the Executive of the Year Award for Health Products & Services at the Singapore Business Review Management Excellence Awards 2019.

Back on its second year, Singapore Business Review honours the Lion City’s most outstanding business leaders, including trailblazing teams and individuals whose initiatives have resulted in substantial business gains for their company’s operations.

Brad Robinson, along with his business partner Ian Tan, innovated  Singapore’s fitness industry after launching Ritual Gym in North Canal Road in 2012. As a former pro-fighter, he introduced the 30-minute gym concept that involved high-intensity interval training. The idea was to find a way to get Singaporeans, who work long hours, to fit a workout in between meetings and their daily schedule.

“Our whole ethos is about giving our clients the best 30 minutes of their entire day. If they tell us that a Ritual workout is the highlight of their day, then we know that they're probably not going to go to another gym any time soon,” Robinson said in an interview.

Inside the boutique gym, each client gets a 40sqft pod with non-machine equipment such as kettlebells, dumbbells, medicine balls, a suspension trainer and pull-up rings. Each session can be tailored depending on one’s ability, with four levels of progression, focusing more on technique and form.

Driven by his personal passion for fitness and wellness, he has made Ritual Gym a global fitness franchise powerhouse. Wearing many hats, Brad has steered this venture from a startup gym in Singapore to an award-winning fitness brand, rapidly expanding operations into five continents.

With more than 15 years of entrepreneurial experience, Brad has taken more than one business from conception to exit, providing massive shareholder returns along the way. Prior to Ritual, he was a Managing Partner at Empire Automation, an Asia-based market leader in CCTV and Security Systems Integrator for a wide range of corporate clients, including casinos and Fortune 500 businesses.

Ritual Gym accepts bookings via its own Ritual app which is available free of charge from App Store or Google Play. Aspiring members can visit the nearest gym in Singapore, Brazil, Spain, South Africa and the US.

The Singapore Business Review Management Excellence Awards was held on 21 November 2019 at the Conrad Centennial Singapore.

The 2019 nominees were judged by a panel consisting of Henry Tan, Group CEO and Chief Innovation Officer at NEXIA TS; David Chew, Executive Director, Risk Advisory at Deloitte Southeast Asia; Lim Wei Wei, Partner and Practice Leader, Governance and Risk at Baker Tilly TFW; Yang Eu Jin, Partner and Co Head of Capital Markets Practice at RHTLaw Taylor Wessing LLP; and Pardeep Singh Khosa, Director of Dispute Resolution at Davinder Singh Chambers LLC.

If you would like to join the 2020 awards and be awarded as one of the most outstanding management executives of Singapore, please email [email protected]