CapitaLand's Ascott expands Citadines brand into the Gulf region

Two serviced residences to open in 2014.

According to a release, CapitaLand’s wholly-owned serviced residence business unit, The Ascott Limited (Ascott), is introducing the Citadines brand to the Gulf region. Starting in Jeddah, the 166-unit Citadines Tahlia Jeddah and the 136-unit Citadines Al Salamah Jeddah are expected to open within the first quarter of 2014.

The management contracts are awarded by the Abdul Samad Al Qurashi Group, one of the leading conglomerates in Saudi Arabia with operations throughout the Gulf region and in Europe.

The addition of the two new serviced residences will increase Ascott’s portfolio in the Gulf region to more than 1,500 serviced apartment units across nine properties in Bahrain, Oman, Qatar, Saudi Arabia and the United Arab Emirates.

Mr Lee Chee Koon, Ascott’s Chief Executive Officer, said: “By bringing our Citadines brand to the Gulf region, we will grow our network of Citadines to 75 properties across 45 cities globally.

Citadines provides independent travellers with the flexibility to choose the services they require to customise their stay experience. The brand is extremely popular in Europe and Asia and many in the Gulf region who travel frequently to Europe are very familiar with Citadines.

When our two Citadines propertiesopen in Jeddah next year, expatriates and travellers to the Gulf region will be able to choose from our three award-winning brands of serviced residences.”

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