DBS, Frasers Property sign 3-year partnership to boost SG's heartland economy

Retailers will get help with cost savings and digital adoption.

DBS and Frasers Property have signed a three-year strategic partnership to support over 2,000 retail tenants across 11 properties and deliver social impact initiatives across Singapore’s heartlands.

The agreement, formalised at Frasers Property’s Retail Spark! 2025 event, aims to strengthen the local retail ecosystem through digital solutions, financial support, and community programmes.

Frasers Property operates some of Singapore’s busiest malls—including Northpoint City, Waterway Point, Causeway Point, and Tiong Bahru Plaza—drawing around 2 million shoppers monthly and reaching nearly half the population.

Retailers will get help with cost savings and digital adoption. DBS will offer digital payment tools, collections solutions, and its SG60 Heartland Merchant Banking package, which provides up to $1,880 in annual savings through waivers and cashback.

DBS PayLah! users and members of Frasers Experience (FRx) will also benefit. Customers can convert DBS/POSB reward points into FRx gift cards and use them at stores accepting NETS QR. Joint marketing campaigns are planned to drive shopper engagement.

The DBS Foundation and Frasers Property will also launch programmes for seniors, people with disabilities, and underprivileged communities. These include the Nutrition and Social Connection Programme, which will provide regular meals to 6,000 seniors in 12 towns over two years.

This supports Frasers Property’s existing Inclusion Champions programme, which trains staff and tenants to better assist individuals with dementia and neurodivergent needs.

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