Singapore's posh malls vie in IPO fever

It's an SPH versus OUE competition.

According to Bloomberg, facing each other across Singapore’s Orchard Road shopping belt, the malls owned by Singapore Press Holdings Ltd. (SPH) and Overseas Union Enterprise Ltd. (OUE) have competed for shoppers. Now, they will compete for investors.

"Overseas Union said last week it’s raising as much as S$614 million ($485 million) in an initial public offering that will include the Mandarin Gallery mall, one day after newspaper publisher Singapore Press said it’s seeking S$504 million from the IPO of a real estate investment trust with its Paragon mall as the flagship property," Bloomberg said in an article.

View the full report here.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia