Gadi Sznajder

Gadi Sznajder is a cross-cultural business strategist and founder of GS Consultancy, with more than 20 years of frontline experience working across Japan, China, and South Korea. 

Over the course of his career, he has led business development, sales, and market-entry activity across multiple industries, including mobility, technology, and international partnerships. 

His work focuses on the human and cultural dynamics that shape commercial outcomes in Asia, particularly where Western and East Asian approaches to trust, decision-making, and relationship-building diverge. 

He is the author of The Asia Code: A Million-Dollar Handshake: How to Build Relationships That Win in Asia