Daily Briefing: The PR guide to National Service; PM Lee worried over ageing population

And check out the tantalizing Singapore Food Festival.

The Public Relation (PR) team behind Mindef has one of the most important job in the country. Alienating Singaporeans from the army, police or civil defence will only do more harm than good to national defence, something previous generations had worked so hard and sacrificed so much to forge. Read more here.

Singapore's population is ageing faster than nearly any other society in the world, Prime Minister Lee Hsien Loong said Tuesday, warning this could have a serious impact on the economy and defence. Learn more here.

This year's Singapore Food Festival is back again with a whole host of different food events which look set to tantalise and satisfy even the biggest local foodies' tastebuds. The sheer variety of offerings - hawker to haute, traditional to mod-sin fusion form a gastronomic smorgasbord of delights. Check out our preview of what to expect. And the 13 events you know you need to eat your way through. Read more here.

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The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

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