Chart of the Day: Singapore’s housing loan demand to stay listless in 2015

Loan growth in 2014 was a four-year low.

Home buyers remain cautious and employ a wait-and-see approach.

According to a report by Maybank Kim Eng, after four years of double-digit loan growth, SGD loan growth slowed to 5.8% in 2014.

Analysts expect housing loan demand to stay listless this year, weighed down by a lacklustre property market.

Maybank KE says that business loans should be propped up by building & construction loans and an expected rebound in general-commerce loans in 2H15.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia